We have created a new joyful experince in order to support the brand "Mercedes" to introduce their latest masterpiece the new class-e.
For the market launch of the 10th generation of the business saloon, using the claim "The E-Class. Masterpiece of Intelligence.", Mercedes-Benz is starting a worldwide marketing and advertising campaign on all communication channels.
The 360° campaign positions the E-Class as the most intelligent executive saloon of the world, and as a milestone on the way to accident-free and autonomous driving. Apart from the innovative technology, the new design, the fitness-preserving comfort and the connectivity of the new saloon are attributes with which the loyalty of existing customers is to be strengthened and new target groups are to be won.
The interactive web special is just as innovative as the features of the new E-Class: Developed according to the "Mobile First" approach and implemented on the basis of the latest technologies, it is a trailblazing project in every respect – especially with regard to performance and usability on all mobile devices.